Nuzest partners with XVenture to launch unique virtual reality retail and customer experience

Media Release

Wednesday 12th October 2022

Leading plant-based nutritional supplement company, Nuzest, today launched its groundbreaking virtual reality hub enabling customers to access a fully immersive online world offering which heralds a new era for online retail and customer experience.  

Nuzest worked with leading virtual reality experience creator, XVenture, to provide a global first of its kind immersive customer experience. Setting a new retail industry standard, customers can seek to understand the story behind Nuzest’s health, nutrition and life philosophy, in addition to exploring the product benefits of bestsellers such as Nuzest’s Clean Lean Protein and Good Green Vitality.

Accessible via Nuzest’s Australian website and guided using a state-of-the-art dashboard the 360-degree virtual reality world allows customers to explore multiple aspects of the compelling Nuzest company journey.  The virtual world features a café complete with recipes and endorsements from leading fitness industry figures, a wellness area with gym and yoga room, and a boardroom where Nuzest explains fundamental business aspects such as the company’s commitment to sustainability and the health of the planet in addition to its core business of assisting individuals in achieving a healthier life. The virtual reality world also allows for maximum customer purchasing ease with simple access to the online store.

Visitors can visit the store, view 3D models and purchase on the spot

Nuzest founders, and father and daughter team, Trevor and Monique Bolland believe the virtual world provides a unique business advantage as customers increasingly seek to make informed and discerning choices about who they purchase from, particularly in the wellness sector.

“Nuzest has grown well beyond what started as a father and daughter team looking for answers to Monique’s multiple sclerosis diagnosis at age 22.  Nuzest seeks to formulate supportive nutrition for whatever challenges life throws at you and we have turned that initial diagnosis into a directive to help others in what is now an international business,” commented Founder Trevor Bolland.

“Partnering with XVenture, who are world leaders in building truly immersive and compelling virtual world experiences, enables us to tell the Nuzest story more effectively – why we do what we do, why we offer the products we do, and the long-term benefits of what we have created in terms of improved health and lifestyle choices. Detailed commentary in each area of the virtual world and product detail gives an enhanced e-commerce experience well beyond that of a traditional website or online store and offers a whole new layer of understanding to our current customers and potential customers.

“The wellness and nutritional supplement sector is a highly competitive one. Our products are plant- based, led by nature and backed by science for maximum efficacy.  We needed a compelling way to get our unique story heard and XVenture have provided us with an unmatched way to do this.”

Co-Founders Trevor and Monique Bolland welcome all Visitors at the door

Daniela Kraus, Director and New Zealand CEO at XVenture said: “We were delighted when Nuzest chose us to create a truly unique immersive retail experience for them.  Whilst this is our first foray into the retail and wellness sector, it is a perfect fit with our extensive expertise in creating compelling immersive desktop-based virtual reality experiences.  My past professional experience, both as Global Consumer Products Manager for The Wiggles and in working with large consumer brands and experiential marketing, really lends itself to this project. We are confident that together we have created something that truly reflects the Nuzest brand story, sets them apart from their competitors and, most importantly, customers will really relate to and enjoy.”

XVenture was founded by Mike Conway, a renowned business leader and expert in the creation and delivery of immersive, experiential, and high-performance individual and team learning programs. The use of virtual reality in the XVenture team’s work is not new, but the pandemic presented a unique opportunity to combine the technology with learning expertise backed by behavioural science and broaden its application. XVenture now create, build, and deliver immersive learning experiences driven by VR across several industries and for various applications including employee onboarding and training, ecommerce, and customer brand experiences.

To explore the Nuzest virtual world click HERE